Here are some Seo Tips,
1) Apple's Siri is ran off of Yelp, and Googles Business Center.
2) Make Your website Responsive to all 3 platforms, web, Iphone, and Ipad.
3) Make sure you use the latest coding and frameworks, Css3 and Html5 (Hot)
4) Make content relative to what you are trying to sell or promote, filler does not work.
5) Use all tags, meta, alt, and posting tags, make sure they are relative to your results you are tying to accomplish.