{ | Marketing }

How to Boost Website Traffic With Spectacular Timely Results

Arrow Right Optimizing Website Traffic can be as easy as 1…2…3

How to Boost Website Traffic With Spectacular Timely Results

1
Investigate & Identify

2
Reflect & Ruminate

3
Deploy & Deliver

Website Traffic is one of the most integral parts of your business today. A website is your digital home and represents the core values of your company. How do you get visitor to come over and enjoy themselves? A great question… We all want visitors, when they enter our homes to feel as comfortable and relaxed as humanly possible. It’s our job as business owners to manage that User Experience as they are introduced to our business’ and enhance it in any and all ways possible.

The overwhelming feeling of trying to increase Website traffic when your competition is already ranked so high. With so many moving parts, where do you put your time, energy and money first. Brand Strategy, Marketing, SEO & Website Development….The list goes on. It’s a tough decision to make. But when you give yourself a process to follow and know what you are looking for and how to identify it, it makes finding ‘The Flow’ easier allowing for you to increase and optimize your website traffic. Two major areas to focus on here are your Technology and User Experience.

Follow our 3 STEP FLOW to examine these areas of your business:


1Investigate & Identify

Investigate the key elements of your business and Identify your target audience in order to optimize your website traffic. You must break it down and look at all the minute details and work on them one at a time with quality and patience:

Arrow Right TECHNOLOGY:
Does your technology meet all of today’s standards and how does one figure this out? There are many FREE tools on the web that we all have access to that will help you identify stopgaps in your technology such as:

  • Google Lighthouse
    • Found in Google’s Developers Tool ( while using Google Chrome Browser ) giving a better overall view into all aspects of the site that affect user experience that might never even cross your mind.
  • GT Metrix
    • Great views of core pagespeed vitals.
  • Google My Business
    • Giving you FREE real estate in the google search. SImilar to the Yellow Pages.
  • W3C Standard
    • Follow all Web Standards for 2022
    • If you like these tools we offer more suggestions here to boost website results.

Arrow Right USER EXPERIENCE:
Does your brand align and portray, your company core values and how does it present that to your audiences? Ask yourself these simple questions:

  • What are you offering of value to your audience?
  • Who is your target audience based on your offers?
  • What competitors travels in your lane?
  • Who does the competition speak too directly and what channels do they hang out on?
  • What Channels are relevant to your industry and audiences?

2Reflect & Ruminate

Take the necessary time to reflect on your business and search out the things that worked and the things that could be improved upon. We all have successes and failures, be open to reexamining yours:

Arrow Right TECHNOLOGY :
Re-examine your own code and functions. It’s the core of your system. Be sure that you are always paying attention to your digital world. It’s alive and needs tending.

  • Do you follow all 2022 standard Practices and trends ?
  • Does your website offer easy to follow funnels ?
  • Are you able to identify touchpoints in you funnels and track the metrics ?
  • Is it a pleasurable experience interacting with your digital company ?

Arrow Right USER EXPERIENCE :
Put yourself in control of your users mouse and imagine how it feels being introduced to your brand. Are you friendly? Can they relate? Ask yourself these questions:

  • Audience & Competition :
    1. Do you address the pains of your audience ?
    2. Do your service(s)/product(s) solve the pains for them ?
    3. What are you doing now to connect with the audience ?
  • Voice & Message :
    1. Is messaging on target ?
    2. What is your tone ?
    3. Do you relate and connect with potential clients ?
    4. Are you speaking to their pains ?
  • Process & Strategy :
    1. Do you take the necessary time to reflect on your business goals and its mission ?
    2. Have you visualized the client journey and how they learn about your company and what actions they took to initiate contact with your company ?
    3. How consistent are you on your content delivery ?
    4. Do you have a way to track, analyze and manage your campaigns and content ?

3Deploy & Deliver

Now that you have taken the time for self examination, we can take the knowledge we have learned and apply it to many areas of our business in order to optimize website traffic.

Arrow Right TECHNOLOGY :

  • Follow Google Webmaster SEO Quality Guidelines
  • Logical user-friendly website architecture
  • Super Fast, responsive mobile-friendly website
  • High-quality organic links from other websites
  • Engaging user-friendly page experience for visitors

Arrow Right USER EXPERIENCE :

  • A solid on brand message that speaks to your network
  • Publishing original, useful & relevant content
  • Become alive on social networks and stand out as industry player
  • Side by Side Advertising Campaign supporting your Offers
  • Clear Funnels with tracking leading to your Offers

If you like what you read and would like to learn more…

Please visit us www.rightbraingroup.com

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